Which of the following is not a useful base for segmenting organizational markets?
A)By industry
B)By geographic location
C)By individuals within a DMU
D)By purchasing organization

Question

Quizplus · Accepted Answer

Segmenting organizational markets by individuals within a Decision Making Unit (DMU) is not typically useful because organizational buying decisions are usually made collectively, based on the needs and goals of the organization, rather than the preferences of individual members.

Which of the Following Is Not a Useful Base for Segmenting