Which of the following is an example of a behavioural segmentation variable?
A)Lifestyle
B)Personality
C)Purchase occasion
D)Demographics

Question

Quizplus · Accepted Answer

Purchase occasion is an example of behavioural segmentation as it focuses on the specific behavior of when the product is purchased or used. Lifestyle and personality are examples of psychographic segmentation, while demographics are an example of demographic segmentation.

Which of the Following Is an Example of a Behavioural