The depth of a product line refers to which of the following?
A)The total set of brands marketed in a company
B)The number of variants that is offered within the product line
C)The number of product lines that an organization offers
D)The product category

Question

Quizplus · Accepted Answer

The depth of a product line refers to the number of variants offered within a product line. This can include different sizes, colors, flavors, etc. The total set of brands marketed in a company would be referred to as the brand portfolio. The number of product lines that an organization offers would be referred to as the breadth of their product mix. The product category is a broader term that refers to the general type of product being offered (e.g. food, clothing, electronics, etc).

The Depth of a Product Line Refers to Which of the Following