Which of the following is not a key consideration when choosing a brand name?
A) Use numerals when emphasizing technology
B) Be distinctive
C) Be generic
D) Evoke positive brand associations
Correct Answer:
Verified
Q49: Linking two or more existing brands from
Q50: Which of the following is a disadvantage
Q51: The advantages of brand extensions include which
Q52: The General Electric (GE) matrix, assesses the
Q53: Brand _ involves the use of an
Q55: Which of the following is a benefit
Q56: Parallel co-branding occurs when two or more
Q57: Pan-European or global brands have which of
Q58: The depth of a product line refers
Q59: A family brand name is used for
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