Customers look for clues to the likely quality of a service by inspecting the tangible evidence, also known as the _______.
A)servicescape
B)servicescope
C)servicemap
D)servicecode

Question

Quizplus · Accepted Answer

Tangible evidence refers to physical clues that customers use to form an impression of the service. Servicescape is the term used to describe the physical environment in which the service is delivered, such as the layout, decoration, and design of the space. Therefore, A (servicescape) is the best choice. B, C, and D are not correct because they do not relate specifically to tangible evidence in the service experience.

Customers Look for Clues to the Likely Quality of a Service