Which of the following is a part of the extended services marketing mix?
A)Physical evidence
B)Production
C)Personalization
D)All are part of the extended services marketing mix

Question

Quizplus · Accepted Answer

The extended services marketing mix consists of three additional elements beyond the traditional marketing mix of product, price, place, and promotion. These three elements are people, process, and physical evidence. Therefore, the correct choice is A) Physical evidence. Production and personalization are not part of the extended services marketing mix.

Which of the Following Is a Part of the Extended