By producing a range of brands at different price points, companies can cover the varying price _______ of consumers and encourage them to trade up to the more expensive, higher-margin brands.
A)supply
B)specialities
C)sensitivities
D)causes

Question

Quizplus · Accepted Answer

Price sensitivities refer to a consumer's sensitivity to the price of a product. By producing brands at different price points, companies can cater to consumers with different sensitivities and encourage them to trade up to more expensive brands.

By Producing a Range of Brands at Different Price Points