In order to secure distribution channels when a product is being launched, organizations must ensure that retailers obtain which of the following?
A)Reduced costs
B)Good value to the customer
C)Good margins
D)Reduced variable costs

Question

Quizplus · Accepted Answer

Good margins are crucial for retailers to be incentivized to distribute a new product. If the margins are not sufficient, the retailer may not be willing to take on the risk and cost associated with selling the product. Reduced costs, good value to the customer, and reduced variable costs may be beneficial for retailers, but they are not essential for securing distribution channels.

In Order to Secure Distribution Channels When a Product Is