While most firms seek to standardize as many elements of the marketing mix as possible when operating internationally, pricing is one of the most difficult to standardize due to _______.
A)price escalation
B)parallel importing
C)differing exchange rates
D)all of these factors

Question

Quizplus · Accepted Answer

All of these factors - price escalation, parallel importing, and differing exchange rates - can make pricing difficult to standardize when operating internationally. Price escalation refers to the increase in price that occurs as goods flow from the manufacturer to the ultimate customer in different countries. Parallel importing refers to the purchase of a product in one country and its subsequent importation into another country without the permission of the manufacturer. Differing exchange rates can also create challenges in setting and maintaining consistent prices across borders.

While Most Firms Seek to Standardize as Many Elements of the Marketing