Which of the following is a disadvantage associated with experimentation in assessing consumers willingness to pay?
A)Fails to take into account customer preferences
B)The test needs to back up their preferences with cash expenditure
C)The test needs to be long enough so that trial and repeat purchase at each price can be measured
D)Fails to impact pricing strategies

Question

Quizplus · Accepted Answer

Experimentation requires a long enough duration to measure both trial and repeat purchases at different price points, which can be time-consuming and resource-intensive.

Which of the Following Is a Disadvantage Associated with Experimentation