A local university offers business courses for a specific target market composed of people who are currently working who want to take refresher courses or work toward further degrees.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?
A)put announcements on campus bulletin boards.
B)distribute promotional materials during classes.
C)advertise on national television.
D)advertise in the local newspaper.

Question

Quizplus · Accepted Answer

Advertising in the local newspaper would be the most effective way to communicate with the specific target market. This is because the target market is composed of people who are currently working in a specific area, and they are likely to be located within the local area. Advertising in the local newspaper will reach this target market directly, and it is a cost-effective way to reach a large number of people. Campus bulletin boards and promotional materials are less effective because they only reach people who are already on campus, and national television advertising would be too expensive and not targeted enough.

A Local University Offers Business Courses for a Specific Target