Which of the following would be the BEST target market for tickets to the home games of the Ottawa Senators professional hockey team?
A)all people in the greater Ottawa area.
B)all people in Canada.
C)all men in Ontario.
D)people in the Ottawa area with an interest in professional hockey.

Question

Quizplus · Accepted Answer

The Ottawa Senators professional hockey team plays in Ottawa, so targeting people in the Ottawa area would be most effective. However, not everyone in the Ottawa area is interested in professional hockey, so targeting people with an interest in the sport would be more efficient. Thus, the best target market would be people in the Ottawa area with an interest in professional hockey. Options A and B are too broad, while option C limits the target market to only men in Ontario, excluding potential customers who are women or individuals outside of Ontario.

Which of the Following Would Be the BEST Target Market