In a large corporation with multiple business units,the marketing department may be called upon to:
A)allocate financial resources across business units.
B)set the overall mission of the company.
C)allocate shareholder dividends through a large financial institution.
D)assist managers at higher levels to assess environmental trends or aid in their strategic planning efforts.

Question

Quizplus · Accepted Answer

In a large corporation with multiple business units, the marketing department is likely to be involved in assisting managers at higher levels to assess environmental trends and aid in their strategic planning efforts. This is because marketing professionals have insights into customer behavior, market trends, and competitive forces that can inform strategic decisions across different business units. However, marketing departments would not typically be responsible for allocating financial resources, setting the overall mission of the company, or allocating shareholder dividends. These functions would typically be the responsibility of senior executives in the organization.

In a Large Corporation with Multiple Business Units,the Marketing Department