The online version of word of mouth,involving the use of messages "infectious" enough that consumers wish to pass them along to others through online communication is accurately described as:
A)infectious marketing
B)viral marketing
C)buzz marketing
D)Internet marketing

Question

Quizplus · Accepted Answer

The online version of word of mouth that involves the use of infectious messages for consumers to pass along to others is known as viral marketing. This is essentially the process of creating content or messages that are highly shareable, that is, likely to be forwarded, posted, or reposted across various social media networks, forums, or email platforms. The goal of viral marketing is to spread a brand's message or promotion through its audience's own networks, thereby creating a ripple effect that reaches many more people than traditional marketing methods would.

The Online Version of Word of Mouth,involving the Use of Messages