For which of the following products is perceived risk likely to be the greatest for a female who has just taken her first job after college graduation?
A)a magazine subscription to Glamour
B)a cell phone
C)flowers to decorate her new apartment
D)a new outfit for her first day at work

Question

Quizplus · Accepted Answer

A female who has just taken her first job after college graduation may be anxious about making a good impression on her new colleagues and may feel it is important to dress appropriately. Therefore, buying a new outfit for her first day at work may carry a higher perceived risk than the other options. The perceived risk for the other products is lower as they are more routine purchases that do not have a significant impact on her professional image or reputation.

For Which of the Following Products Is Perceived Risk Likely