After watching a movie about going on a road trip with your best friends,you have a strong inclination to drink a Coke,although you were not aware of seeing or hearing messages in the movie about Coke.You have most likely experienced:
A)selective retention.
B)subliminal perception.
C)selective perception.
D)selective attention.

Question

Quizplus · Accepted Answer

The scenario describes subliminal perception, where the message about Coke was not consciously perceived but still had an impact on the viewer's behavior. Selective retention refers to remembering only certain aspects of a message, selective perception is the tendency to interpret messages in a way that reinforces preexisting attitudes or beliefs, and selective attention is the process of focusing on one or a few stimuli while filtering out others.

After Watching a Movie About Going on a Road Trip