Consumers spend little time and effort evaluating alternatives in the purchase of soap and milk.The purchase process for such items that is virtually a habit,and typifies low-involvement decision-making is called:
A)routine problem solving
B)limited problem solving
C)extended problem solving
D)situational problem solving

Question

Quizplus · Accepted Answer

Routine problem solving is the purchase process in which consumers have low involvement and spend little time and effort evaluating alternatives for frequently purchased items such as soap and milk. This process is habitual and requires minimal decision-making effort. Limited problem solving involves low to moderate involvement in decision-making, while extended problem solving and situational problem solving involve high involvement and effort in decision-making.

Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase