A perceptual map is most like a:
A)consumer map of likes and dislikes.
B)database.
C)two-dimensional matrix.
D)pyramid design.

Question

Quizplus · Accepted Answer

A perceptual map is a tool used in marketing to visually display how consumers perceive different brands or products on various dimensions. It is a two-dimensional matrix that shows the relationships between different variables or attributes. Thus, the best choice would be C - a two-dimensional matrix. A consumer map of likes and dislikes is too vague and subjective, a database is not a visual representation, and a pyramid design does not accurately depict the relationships between variables.

A Perceptual Map Is Most Like A