The iPhone,Blackberry,and new Microsoft smartphone are all positioning themselves in the same target market by emphasizing their superiority in similar product attributes.This is an example of:
A)head-to-head positioning.
B)lateral positioning.
C)differentiation.
D)consumer positioning.

Question

Quizplus · Accepted Answer

This is an example of head-to-head positioning, where competitors in the same market are competing based on similar product attributes.

The IPhone,Blackberry,and New Microsoft Smartphone Are All Positioning Themselves in the Same