When you consider purchasing a basic hamburger at a fast food restaurant,the marketing material likely used by the restaurant is one that focuses on ____________ positioning.
A)head-to-head
B)psychological
C)segmentation
D)cross tabulated

Question

Quizplus · Accepted Answer

Head-to-head positioning is used when a company wants to compete directly with competitors on similar products, such as a basic hamburger, by emphasizing attributes like price or quality.

When You Consider Purchasing a Basic Hamburger at a Fast