In developing a marketing strategy for the newly released Nike Air Jordan XVII with a price tag of $200,Nike decided to concentrate on affluent teens rather than members of high school basketball teams.This is an example of:
A)selecting target market segments to reach.
B)forming products to be sold into groups.
C)developing a market-product grid and estimating size of markets.
D)taking marketing actions to reach target markets.

Question

Quizplus · Accepted Answer

The decision to target affluent teens instead of high school basketball teams is an example of selecting target market segments to reach. Nike has identified a specific group of consumers they believe will be most interested in purchasing the new Air Jordan XVII and are tailoring their marketing strategy accordingly.

In Developing a Marketing Strategy for the Newly Released Nike