The best segmentation approach is the one that:
A)maximizes the opportunity for future profit and ROI
B)recognizes different needs of buyers among different segments.
C)recognizes similarities of needs of potential buyers within a segment.
D)is simplest and least costly in assigning potential buyers to segments.

Question

Quizplus · Accepted Answer

The best segmentation approach is one that maximizes future profit and ROI, as it aligns with business goals of growth and sustainability.

The Best Segmentation Approach Is the One That