When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are,this would best be described as:
A)ultra-customization
B)product innovation
C)product differentiation
D)mass personalization

Question

Quizplus · Accepted Answer

Ultra-customization involves providing customers with the ability to fully personalize a product or service to their specific needs and preferences. In this case, Future Vacations is allowing customers to tailor their vacation to their exact specifications, making it an example of ultra-customization. Product innovation and product differentiation refer to developing new and unique products or distinguishing products from competitors, but do not necessarily involve personalization. Mass personalization involves using data and technology to tailor products to large groups of customers, rather than individuals, which is not the case in this scenario. Thus, the best choice is A) ultra-customization.

When Future Vacations Allows Customers to Personalize Their Next Vacation