Between two and three percent of the population have some degree of allergic reaction,usually mild,to preservatives used in salad bars.Restaurants might consider people with these "allergies" as a separate segment.So these restaurants will need to have their regular salad bar plus a special salad bar for the allergies segment.This multiple product and multiple market segment strategy would have the greatest difficulty meeting which of the following criteria used to form market segments?
A)instrumentality of sufficient marketing objectives to ignore that segment
B)different needs of buyers among different segments
C)similarity of needs of potential buyers within a segment
D)potential for increased profit and ROI

Question

Quizplus · Accepted Answer

The strategy would have difficulty meeting the "potential for increased profit and ROI" criterion because catering to a small segment with specific needs may not justify the additional costs and complexity involved in maintaining a separate salad bar.

Between Two and Three Percent of the Population Have Some