Figure: 12-2
-According to the service continuum in Figure 12-2,which of the following organizations has an almost perfect balance of tangible and intangible attributes?
A)Tailored suit
B)Tutoring service
C)Advertising agency
D)Fast-food restaurant

Question

Figure: 12-2 
-According to the service continuum in Figure 12-2,which of the following organizations has an almost perfect balance of tangible and intangible attributes?
A)Tailored suit 
B)Tutoring service 
C)Advertising agency 
D)Fast-food restaurant

Quizplus · Accepted Answer

A fast-food restaurant offers both tangible products (food) and intangible services (customer service, atmosphere), providing a balance between the two.

Figure: 12-2 -According to the Service Continuum in Figure 12-2,which of the 12-2,which