Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?
A)Respond immediately to the attack with aggression to get the attackers to back down.
B)Ignore your detractors so they will stop commenting.
C)Communicate your solution through multiple social media platforms.
D)Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.

Question

Quizplus · Accepted Answer

The textbook recommends a brand manager to communicate their solution through multiple social media platforms when the brand is facing a social media attack. This shows that the brand is actively addressing the issue and is committed to finding a solution. Option A is not recommended as aggression may lead to further escalation of the situation. Option B is also not recommended as ignoring detractors may make the brand appear unresponsive and uncaring. Option D is also not recommended as traditional media may not be as effective in quickly reaching and engaging with the target audience as social media.

Which of the Following Responses Does the Textbook Recommend a Brand