How did Greenpeace use social media to leverage "crowd power" to get Nestlé to capitulate to its demands?
A)Greenpeace hacked into Nestlé's website.
B)Greenpeace posted a provocative video on YouTube, then later on Vimeo.
C)Greenpeace swarmed Nestlé's Facebook Page with comments.
D)Greenpeace protested Nestlé's policies on a television talk show.

Question

Quizplus · Accepted Answer

Greenpeace posted a provocative video on YouTube, which went viral and gained significant public attention. This video showcased the negative impact of Nestlé's palm oil sourcing practices on Indonesian rainforests and orangutan habitats. Greenpeace also shared the video on Vimeo and other social media platforms, leveraging the power of social media to reach a wider audience and raise awareness. This led to a massive public backlash against Nestlé and prompted the company to change its palm oil sourcing policies.

How Did Greenpeace Use Social Media to Leverage "Crowd Power