Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?
A)create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products
B)monitor e-mail for customer complaints and respond promptly with a 50 percent discount coupon
C)hold a cooking contest to generate new recipes using Betty Crocker products
D)produce commercials incorporating images of Betty Crocker cooking with Julia Child

Question

Quizplus · Accepted Answer

Creating a blog featuring recipes for trendy dishes using Betty Crocker products is a great way to promote the brand on social media because it offers value to the customer in the form of new and exciting recipes. Additionally, a blog allows for easy sharing on social media platforms, increasing the reach of the brand. Monitoring email for complaints and responding with discounts may be a good customer service approach, but it is not a marketing strategy on social media. Holding a cooking contest may also generate interest, but it requires a significant investment of time and resources. Producing commercials with Betty Crocker and Julia Child may appeal to a nostalgic audience, but it may not be effective in reaching younger demographics on social media.

Which of the Following Is the Best Marketing Strategy for Promoting