A result of analyzing the operating environment is developing a ____ with respect to geographic,demographic,psychographic and buyer-behavior factors.
A) Market share analysis
B) Customer profile
C) Competitive edge
D) Consumer/surveys

Question

Quizplus · Accepted Answer

Developing a customer profile involves analyzing the operating environment with respect to geographic, demographic, psychographic and buyer-behavior factors. Market share analysis is a measure of a company's sales against the total market sales, competitive edge refers to a company's advantage over its competitors, and consumer surveys are a tool for collecting data from customers about their opinions and behaviors.

A Result of Analyzing the Operating Environment Is Developing a ____