The differences in internal resources among companies in the same industry:
A) Can become relative strengths or weaknesses depending on the strategy a firm chooses
B) Almost always result in competitive advantages based on relative strengths or weaknesses
C) Arise from benchmarking
D) Are easily observed and relative strengths are easily imitated

Question

Quizplus · Accepted Answer

Differences in internal resources among companies in the same industry can become relative strengths or weaknesses depending on the strategy a firm chooses. For example, a company with a lower budget for advertising may choose to focus on a niche audience and create high-quality, targeted ads, rather than trying to compete with larger players in the industry on a broad scale. Alternatively, a company with a larger budget may choose to flood the market with ads and try to dominate through sheer visibility. The key is to recognize and capitalize on one's own strengths, rather than trying to imitate others.

The Differences in Internal Resources Among Companies in the Same