When a strategist uses the firm's historical experience as a basis for evaluating internal factors,he or she is performing a:
A) Comparison with key competitors
B) Comparison with success factors in the industry
C) Comparison with past performance
D) Comparison with industry benchmarks

Question

Quizplus · Accepted Answer

When a strategist uses the firm's historical experience as a basis for evaluating internal factors, he or she is comparing past performance. This helps in identifying the strengths and weaknesses of the firm and areas where the company needs to improve. The other choices are not relevant as they focus on external factors for evaluating a company's performance.

When a Strategist Uses the Firm's Historical Experience as a Basis