Which of the following is NOT an example of a basic source from which customer value is derived?
A) Activities that differentiate the product
B) Activities that lower its cost
C) Activities that add to product complexity
D) Activities that meet the customer's need more quickly

Question

Quizplus · Accepted Answer

Adding complexity to a product does not necessarily derive customer value. In fact, customers may prefer simplicity and ease of use, which could be achieved through activities that simplify a product. Activities that differentiate the product, lower its cost, or meet the customer's need more quickly are all examples of basic sources from which customer value is derived.

Which of the Following Is NOT an Example of a Basic