_____ has led brand marketers to realize they need to take a multidomestic approach to be more responsive to local preferences.
A) The rise of supplier dominance
B) The rise of a consumer culture
C) Globalization in general
D) Environmental awareness

Question

Quizplus · Accepted Answer

The rise of a consumer culture has resulted in increased demand for products to be tailored to local preferences. This has led brand marketers to adopt a multidomestic approach in order to be more responsive to local markets.

_____ Has Led Brand Marketers to Realize They Need to Take