Which of the following is the correct sequence of steps for the science-push approach to research and development?
A) Customers express an unmet need, R&D develops the product to meet that need, the product is produced, and the Marketing team promotes the product.
B) Scientific discovery leads to an invention, the Engineering team designs the product, it is manufactured, and the Marketing team promotes it.
C) Marketing does research to discover a need, R&D comes up with the product concept which is refined by engineering, the Manufacturing team produces it, and the Marketing team sells it.
D) Manufacturing sees a way to improve a product, R&D takes the suggestions and expands on it, the Engineering team redesigns it, the Manufacturing team implements the change, and the Marketing team sells it.

Question

Quizplus · Accepted Answer

The science-push approach to research and development starts with a scientific discovery that leads to an invention. Then, the Engineering team designs the product, it is manufactured, and the Marketing team promotes it. This approach is often used in industries such as pharmaceuticals and biotechnology where scientific breakthroughs are used to create new products.

Which of the Following Is the Correct Sequence of Steps