Once a dominant design of a new product is reached
A) the product is no longer profitable.
B) a new technology has already arrived.
C) you have begun the fluid phase.
D) companies focus on making the production more effective and efficient.

Question

Quizplus · Accepted Answer

Once a dominant design is reached, companies focus on improving the production process to make it more efficient and cost-effective. This is the stable phase of the product lifecycle, where the emphasis is on maximizing profits through streamlined production processes. Option A is incorrect because a dominant design is an indication of successful product adoption and profitability. Option B is incorrect because the arrival of new technology may disrupt the dominant design and lead to a new product lifecycle phase. Option C is incorrect because the fluid phase occurs before the dominant design is established, characterized by experimentation and trial-and-error.

Once a Dominant Design of a New Product Is Reached