Which of the following is most clearly an example of process innovation?
A) A pizza chain is able to develop a method that enables pizzas to be baked in 10 minutes rather than the standard 20 minutes during the late 1980s.
B) A potato chip company introduces a line of its potato chips with a new type of seasoning.
C) A major motion picture studio releases a new 3D movie.
D) A tire manufacturer develops a tire that re-inflates itself instantly when it is punctured.

Question

Quizplus · Accepted Answer

Process innovation refers to a change in the way a product or service is produced or delivered. In this case, the pizza chain is able to innovate their baking process, reducing the time needed for baking which can increase efficiency and customer satisfaction. The other options involve product innovation (B and D) and technological innovation (C).

Which of the Following Is Most Clearly an Example of Process