TechSense has just developed a GPS-enabled shoe that is targeted at runners,trekkers,and tourists.According to the Buyer Utility Map developed by Kim and Mauborgne,what is the value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle?
A) The shoes have a shelf life of four years after which the product must be disposed.
B) The shoes have to be recharged for at least an hour in order to work effectively.
C) The shoes require a specific charging dock.
D) The shoes should be kept away from wet surfaces as the GPS is not water resistant.

Question

Quizplus · Accepted Answer

The value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle is that the shoes are GPS-enabled, making it easier for runners, trekkers, and tourists to navigate their routes. However, the shoes require recharging for at least an hour, which may not be convenient for some users. The other options (A, C, and D) do not relate to the convenience of using the shoes at the use stage of the buyer experience cycle.

TechSense Has Just Developed a GPS-Enabled Shoe That Is Targeted