eBay uses an online payment system called PayPal which accepts credit cards or electronic funds transfers.The payment system is heavily secured using encryption technology.According to the Kim and Mauborgne model,PayPal is offering simplicity,convenience,and _____ utility levers.
A) cost
B) fun and image
C) environmental friendliness
D) risk

Question

Quizplus · Accepted Answer

The Kim and Mauborgne model includes four utility levers: simplicity, convenience, risk, and fun and image. Since PayPal heavily secures its payment system using encryption technology, it can be seen as offering risk reduction to its users. Therefore, the best choice is D, risk.

EBay Uses an Online Payment System Called PayPal Which Accepts