In which of the following scenarios would an earlier entry into the market be beneficial?
A) A firm that has developed a new line of video games for which the required graphics card is yet to become mainstream.
B) A cell phone manufacturer who has developed a touch phone without conducting any market research.
C) A firm that has developed a new line of vacuum cleaners that can be preprogrammed to function automatically without any user involvement.
D) A firm that has patented its technological innovation.

Question

Quizplus · Accepted Answer

D  Entering the market early with a new line of vacuum cleaners that offer unique functionality can establish brand recognition and capture market share. Patenting a technological innovation allows a firm to protect its invention and capitalize on its first-mover advantage.

In Which of the Following Scenarios Would an Earlier Entry