A delayed entry into the market is preferred when
A) complementary goods are available.
B) enabling technologies have matured.
C) customer preferences are unknown.
D) the ability to withstand early losses is high.

Question

Quizplus · Accepted Answer

A delayed entry is preferred when customer preferences are unknown, as it allows a company to gather more information and better understand the market before launching a product.

A Delayed Entry into the Market Is Preferred When