Which of the following statements about the introduction stage of the market life cycle is TRUE?
A) It produces relatively large, positive cash flows.
B) Strong brand recognition seldom serves as an important switching cost.
C) Market share gains by pioneers are usually easily sustained for many years.
D) Products or services offered by pioneers may be perceived as differentiated because they are new.

Question

Quizplus · Accepted Answer

In the introduction stage, products are unfamiliar to consumers. Market segments are not well defined, and product features are not clearly specified.

Which of the Following Statements About the Introduction Stage of the Market