Dell Computer has an online ordering system that allows consumers to configure their own computers before Dell builds them.This capability is an example of _____________.
A) electronic data interchange
B) mass customization
C) knowledge management
D) collaborative design

Question

Quizplus · Accepted Answer

Among the most striking differentiation trends are new ways to interact with consumers. In particular, the Internet has created new ways of differentiating by enabling mass customization, which improves the response to customer wishes.

Dell Computer Has an Online Ordering System That Allows Consumers