Which of the following is not a potential pitfall of an integrated overall low cost and differentiation strategy?
A) Firms that fail to attain both strategies may end up with neither and become stuck-in-the-middle.
B) Firms that underestimate the challenges and expenses associated with coordinating value-creating activities in the extended value chain.
C) Firms that target too large a market that causes unit costs to increase.
D) Firms that miscalculate sources of revenue and profit pools in the company industry.

Question

Quizplus · Accepted Answer

The pitfalls of integrated overall cost leadership and differentiation include: firms that fail to attain both strategies may end up with neither and become stuck-in-the-middle; underestimating the challenges and expenses associated with coordinating value-creating activities in the extended value chain; and miscalculating sources of revenue and profit pools in the company industry.

Which of the Following Is Not a Potential Pitfall of an Integrated