A differentiation strategy enables a business to address the five competitive forces by ______.
A) having brand-loyal customers become more sensitive to prices
B) lessening competitive rivalry by distinguishing itself
C) increasing economies of scale
D) serving a broader market segment

Question

Quizplus · Accepted Answer

Differentiation provides protection against rivalry since brand loyalty lowers customer sensitivity to price and raises customer switching costs.

A Differentiation Strategy Enables a Business to Address the Five