PepsiCo successfully captured the Indian market by using a joint venture strategy.

Question

Quizplus · Accepted Answer

What explains Pepsi's success in India? Coke pulled out of the market in 1977 after new government regulations forced it to partner with an Indian company and share its secret formula. In contrast, Pepsi formed a joint venture in 1988 with two Indian companies and introduced products under the Lehar brand. (Lehar Pepsi was introduced in 1990.) With no real international competition, Pepsi became the catch-all for anything that was bottled, fizzy, and from abroad.

PepsiCo Successfully Captured the Indian Market by Using a Joint