Typically,joint ventures involve less control and risk than franchising.
A franchise generally expires after a few years,whereas a license is designed to last into perpetuity.
Which of the following is not a risk normally associated with bottom-of-the-pyramid strategies? A) A low-end version of a brand may detract from the overall brand attractiveness. B) The new low-cost products they develop may cannibalize the sales of their core products. C) Entrenched competitors can impact the ability of the new firm to enter the market successfully. D) New products may be perceived as exploiting the privileged customer with substandard products.
Multinational firms are constantly faced with the decision of choosing between ________ adaptation and ________ integration. A) local; local B) local; global C) global; local D) global; global