_____ allows managers to synthesize insights obtained from an internal analysis of a company's strengths and weaknesses with those from an analysis of external opportunities and threats.
A) The VRIO framework
B) The SWOT analysis
C) The break-even analysis
D) Ansoff's matrix

Question

Quizplus · Accepted Answer

SWOT analysis is a framework that allows managers to synthesize insights obtained from an internal analysis of the company's strengths and weaknesses (S and W) with those from an analysis of external opportunities and threats (O and T).

_____ Allows Managers to Synthesize Insights Obtained from an Internal