In the context of SWOT analysis, which of the following best exemplifies a firm's external opportunity?
A) an increase in its financial resources
B) an increase in its brand equity
C) an increase in its customers' disposable income
D) an increase in its employee productivity

Question

Quizplus · Accepted Answer

In the context of SWOT analysis, an increase in its customers' disposable income best exemplifies a firm's external opportunity. Strengths and weaknesses are internal to an organization, whereas opportunities and threats are external to the organization.

In the Context of SWOT Analysis, Which of the Following