When using the balanced-scorecard approach to assess a firm's performance,which of the following is not a key question that managers need to answer?
A) How do customers view us?
B) How do we reduce the economic value created?
C) What core competencies do we need?
D) How do shareholders view us?

Question

Quizplus · Accepted Answer

Managers using the balanced-scorecard develop strategic objectives and appropriate metrics by answering four key questions: (1) How do customers view us? (2) How do we create value? (3) What core competencies do we need? (4) How do shareholders view us?

When Using the Balanced-Scorecard Approach to Assess a Firm's Performance,which