In which of the following circumstances does a global standardization strategy make the most sense?
A) Global market standardization is not possible, and there are no significant economies of scale to be realized from centralizing global manufacturing.
B) Global market standardization is possible, but there are no significant economies of scale to be realized from centralizing global manufacturing.
C) Global market standardization is not possible, but there are significant economies of scale to be realized from centralizing global manufacturing.
D) Consumer tastes and preferences differ among national markets, and economies of scale are insubstantial.
E) Global market standardization is possible, and there are significant economies of scale to be realized from centralizing global manufacturing.

Question

Quizplus · Accepted Answer

A global standardization strategy makes the most sense when there is a possibility of global market standardization and significant economies of scale to be realized from centralizing global manufacturing. This allows the company to reduce costs and increase efficiency while maintaining consistency in product and branding across different markets.

In Which of the Following Circumstances Does a Global Standardization